Social media marketing is also known as digital marketing or e-marketing. It involves strategically using social media to connect with your audience, enhance brand awareness, drive website traffic, and generate leads or sales. Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience in the following ways: Building a brand. Increasing sales. Driving traffic to a website; Building a community of followers to share and engage with content. Producing relevant content that users will share with their networks helps brands increase their exposure. It also extends its reach toward fans, potential ... What Is Social Media Marketing (SMM)? Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's... Social media marketing leverages the power of social media channels to help your business reach its marketing and branding goals.
