Public relations (PR) is a function that helps organizations manage their reputation, communicate with the public, and establish a positive image. Learn about the history, core functions, types, and strategies of PR in this comprehensive guide for beginners. PR stands for Public Relations, and it’s the practice of managing how your brand is perceived by the public, the media, and your target audience. In 2025, public relations goes far beyond press releases and news coverage; it now includes digital storytelling, influencer partnerships, social media visibility, and online reputation management. This beginner-friendly guide will walk you through the essentials of modern public relations. What is PR? The full form of PR is Public Relations. It is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is a continuous activity and it aims to create and manage relations with the public successfully. According to The Public Association Relations, " Public Relations is the art and social science of analysing trends, predicting their consequences, counselling organisational leaders and implementing ... What Does PR Mean? A Definition Public Relations, commonly referred to as PR, focuses on earning a positive image and fostering trust through planned communication and relationship-building efforts. Unlike paid advertising, which involves purchasing visibility, PR relies on earned media—such as news features, social shares, and organic coverage.
