Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food. Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference. Segmentation is the process of dividing the market into parts that are suitable for targeting by a company. Learn the criteria and benefits of segmentation in marketing, with examples and related terms. Segmentation is a memory management technique where a process is divided into variable-sized chunks called segments. Unlike paging, segmentation matches the user’s logical view of a program (functions, arrays, modules) to physical memory. It reflects the user’s view of memory rather than the computer’s physical organization, making it easier to manage and protect processes. Key Features of Segmentation 1. Variable-sized divisions: Segments can have different lengths, depending on the ...
