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The brand name ‘ PUMA ’ was changed to ‘PVMA’, as a gesture to celebrate its recent partnership with PV Sindhu PVMA signage meaning: Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow ... PUMA , a sports brand, launched a new logo and name PVMA to celebrate its partnership with PV Sindhu, a badminton legend and the most followed badminton player in the world. The brand also announced a high-performance badminton range and a new ambassador for India's thriving badminton market. The collaboration is set to officially kick off at the India Open 2025. By teaming up with Sindhu, PUMA adds yet another high-profile name to its impressive list of ambassadors, which includes cricket sensations Harmanpreet Kaur and Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara, and legendary boxer MC Mary Kom.
