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In this guide we explain what are the 8 principles of design we apply at Parallel—balance, contrast, emphasis, movement, pattern, repetition, proportion and unity. For each we provide simple definitions, explain why it matters, share examples and pitfalls, and give you questions to use in your reviews. Learn these 7 fundamental design principles—balance, contrast, emphasis, rhythm, proportion, movement, and unity—with tips for designers to use for visuals. The principles of design are sometimes called the “rules” of design. However, these rules aren’t set in stone. You have the freedom to use and interpret them in your unique way. Here are the 12 design principles: Principle #1: Balance Balance is the distribution of visual weight in a design. It can be symmetrical or asymmetrical arrangements of elements. Proper balance creates equilibrium, while imbalance can create tension and interest. Why is it important? Balance helps to create a ... Learn 11 core principles of design and how to apply them to your graphic design work. Check out visual examples of essential design principles.