Learn about greenwashing : its definition, examples, statistics, and how to identify deceptive environmental claims in products. Greenwashing is the practice in which firms and governments mark all kinds of activities as climate-friendly, as something that would lead to emissions reduction, or avoidance of emissions, while many of these claims are unverifiable, misleading, or dubious. Greenwashing refers to the growing tendency of companies, organisations or even countries to make dubious or unverifiable claims about their activities, products or services being environment-friendly or climate-friendly. This story explains what greenwashing is, and how to spot and avoid it. There isn’t anything inherently wrong with using buzzwords in marketing.
