GMV is the total value of the products sold by a business over a period. Learn how to calculate GMV, its advantages and disadvantages, and how it differs from revenue. Gross Merchandise Value (GMV), also referred to as gross merchandise volume, is the total amount of sales a company makes over a specified period of time, If you’re looking to learn more about GMV, you’ve come to the right place. GMV stands for Gross Merchandise Value, and it’s a term used to describe the total value of merchandise sold through a particular e-commerce platform or marketplace during a specific time period. Gross Merchandise Value is also referred to as gross merchandise volume. Known as GMV for short, this is the total value of all you’ve sold. It’s the sum, for example, of all the orders made and paid at your eCommerce store. Usually, a specific period of time is set for the GMV calculation.

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