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Whether you’re communicating in the workspace or with friends and family, assertiveness is an important element of communication across many domains. Here, you'll learn all about assertive communication. What Is Assertiveness in Psychology? Assertive behavior reflects an individual’s ability to stand up for their best interests without being excessively anxious. When effective, they are “exercising their own rights without denying the rights of others” (Speed, Goldstein, & Goldfried, 2017). As humans, we are challenged daily to deal with a wide variety of situations in our lives, often having to choose between a mixture of approaches to handle each one. Do we engage, compete, or show ... assertive suggests bold self-confidence in expression of opinion. self- assertive connotes forwardness or brash self-confidence. ASSERTIVE definition: 1. Someone who is assertive behaves confidently and is not frightened to say what they want or…. Learn more.